What are you made of ?

Slogan Swiss Avant-Garde since 1860
Website TAGHeuer.com

TAG Heuer Carrera Automatic Chronograph with TachymetreTAG Heuer (pronounced: täg-hoi-er) is a Swiss watchmaker known for its mid - high range sports watches and chronographs. It is a division of leading luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860".

TAG Heuer focuses primarily on chronographs with some less expensive models in each line with non-chronograph features. The lines include Monaco, Carrera, Link, Aquaracer, Kirium and others. Automatic (self-winding) movements and water resistance are the norm, as well as sapphire crystals and sometimes also windows on the back of the watch to view the movement.

At the end of 2003, TAG Heuer ended its association with F1 as the official timekeeper, allowing the way the graphics are displayed to undergo a facelift in 2004 where Siemens replaced TAG as the timekeeper. It signalled the end of the large black overlays which were an icon during the late 90s and early 2000s.

Some of the more recently announced models include the Monaco V4 (the movement of which is driven by belts rather than gears); the Carrera Calibre 360 (the first mechanical wrist chronograph to measure and display time to 1/100th of a second); and the Monaco 69 (featuring both a digital chronograph accurate to 1/1000th of a second and a traditional mechanical movement, with a hinged mechanism allowing wearers to flip the watch between its two separate dials).

TAG Heuer watches entering the Aquaracer series, the flagship of the brand, combine sports spirit and Avant-Garde design. The TAG Heuer Aquaracer models are characterized by reliability, endurance and precision. The watches incorporate six essential features for divers: 300-meter water resistance, uni-directional rotating bezel with minutes scale and 6 studs for comfortable diving-glove grip, luminescent hands and indices, scratch-resistant sapphire crystal with anti-reflective treatment, screw-in crown, locking safety clasp on the bracelet. In 2007 the TAG Heuer collection was enlarged by the Aquaracer Chronograph Calibre 16 Day-Date, the timepiece with oversized case and additional day-date function.

Know more about TAG HEUER at

http://en.wikipedia.org/wiki/TAG_Heuer


TAG Heuer Aquaracer Calibre S